SEO for real estate agents
Buyers research neighbourhoods for months and sellers research one question: what is my house worth. Rankdesk writes both, week after week, and publishes to your brokerage site automatically.
A sample month for a residential agency covering four neighbourhoods.
Week 14
3/weekMon
What is my house worth in this market?
BlogartikelTue
Sell Your Home in Jordaan
LandingspaginaWed
Estate agent fees explained
BlogartikelThu
geen post
Fri
How long does it take to sell a home right now?
BlogartikelHomes for Sale in De Pijp
LandingspaginaSat
geen post
Portals dominate listing searches, and you will not beat them on inventory. You beat them on ground knowledge. What a street is actually like, which school catchment applies, what a three bedroom in that postcode really sold for, how long homes are sitting this quarter. Those are pages a portal cannot write and a local agent can.
Listings expire and disappear. Neighbourhood guides, seller guides and market explainers stay live and keep collecting enquiries long after the property they were written around has sold.
Wat real estate tegenhoudt in zoekresultaten
The site is only a listings feed
When a listing sells, the page dies and any ranking it had dies with it. Nothing accumulates.
Portals outrank you everywhere
Competing on generic property searches is a losing game. Neighbourhood and seller intent is where an independent agent still wins.
Seller leads never get a page
Valuation, timing, fees and staging are the searches a seller makes, and most agent sites answer none of them.
De zoekopdrachten die tellen
| Search | Why it matters | What Rankdesk writes |
|---|---|---|
| houses for sale in [neighbourhood] | Active buyer | Neighbourhood landing page |
| what is my house worth | Seller lead, highest value | Valuation page with form |
| estate agent fees [city] | Comparing agents | Fees explainer article |
| best schools in [area] | Family buyer research | Area guide article |
| how long to sell a house [city] | Market timing | Quarterly market update |
A page for every neighbourhood you actually work
Neighbourhood pages are the asset a portal cannot copy. Transport, schools, price bands, what the streets are like on a Tuesday morning. Rankdesk writes one at a time, tailored to the areas you list, and links them together so a buyer moves through your site rather than back to search.
- Neighbourhood guides that read like local knowledge, not a data dump
- Seller pages built around valuation, fees and timeline
- Market updates that give you something current to send to your list
Seller content is worth more than buyer content
Buyers arrive from portals anyway. Sellers arrive from search, and one instruction pays for a year of content. That is why the plan leans on valuation, fees, timing and preparation, with a clear route to a valuation request on every page.
Content that survives the market cycle
Every published page is refreshed automatically as it ages, keeping the same URL and the same links so rankings hold while the numbers stay current. Nothing on your site quietly goes out of date.
Veelgestelde vragen
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Let Rankdesk write these pages for you
Add your website, approve the plan, and articles and landing pages publish on your own schedule.
Start free